Your AEO Assessment: pros.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where pros.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all key pages to enhance search engine understanding and visibility.
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience and SEO performance.
Optimize page load speeds by compressing images, leveraging browser caching, and minimizing JavaScript to improve user experience and search rankings.
What your AEO Assessment covers
Your personalized AEO assessment measures how well pros.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
PROS.com demonstrates active content creation with a relevant blog, but lacks a comprehensive FAQ section and visible content freshness indicators. Expanding content to address a broader range of user questions will enhance its AEO maturity.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Add content freshness indicators
Ensure all content includes visible indicators of freshness, such as 'last updated' dates.
Broaden content to address user questions
Expand content to cover a broader range of user questions, including 'what', 'how', and 'why' topics.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks structured data markup, has mobile responsiveness issues, and experiences slow page load times. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all key pages to enhance search engine understanding and visibility.
Enhance mobile-friendliness
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience and SEO performance.
Optimize page load speeds
Optimize page load speeds by compressing images, leveraging browser caching, and minimizing JavaScript to improve user experience and search rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
PROS demonstrates strong authority with high coverage and positive sentiment across authoritative sites, accurate third-party entries, and content attributed to experts. To advance, enhancing visual storytelling, managing reference site accuracy, and boosting digital PR efforts are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and videos across key pages.
Manage reference site accuracy
Proactively manage and update Wikipedia and other reference sites to ensure accurate and current information.
Boost digital PR efforts
Increase proactive digital PR efforts to secure more authoritative mentions and citations in industry publications.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
PROS currently lacks visible measurement tools and systematic tracking of LLM traffic and mentions. Implementing these practices will enhance their AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.