Your AEO Assessment: public.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where public.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website speed and performance by addressing issues identified in Core Web Vitals assessments.
Ensure mobile-friendliness by adopting responsive design principles and testing across various devices.
What your AEO Assessment covers
Your personalized AEO assessment measures how well public.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Public.com has made strides in addressing user questions and maintaining readable content. To advance in AEO maturity, expanding the FAQ section, ensuring regular content updates, and creating in-depth articles on related topics are recommended.
Expand FAQ section
Develop a comprehensive FAQ section addressing a broader range of user questions.
Regular content updates
Ensure all content is updated regularly, with visible 'last updated' dates.
In-depth articles
Create in-depth articles that answer clusters of related questions to enhance topical authority.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Public.com demonstrates a solid technical SEO foundation with effective URL structures and proper use of robots.txt. However, to advance to a higher maturity level, implementing structured data, optimizing performance, and ensuring mobile responsiveness are recommended.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website speed and performance
Optimize website speed and performance by addressing issues identified in Core Web Vitals assessments.
Ensure mobile-friendliness
Ensure mobile-friendliness by adopting responsive design principles and testing across various devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Public.com demonstrates a solid foundation in authority with accurate Knowledge Graph and Wikipedia entries, and content attributed to individuals with bios. To advance, enhancing digital PR, managing online sentiment, and developing thought leadership content are recommended.
Boost digital PR
Enhance proactive digital PR efforts to increase authoritative mentions in industry-leading publications.
Manage online sentiment
Monitor and manage online sentiment by systematically tracking earned mentions and addressing negative feedback.
Create thought leadership content
Develop and distribute thought leadership content to establish authority in the financial services industry.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Public.com currently lacks visible evidence of web analytics and SEO/AEO tools on its website, indicating a basic level of measurement maturity. Enhancing tracking of LLM traffic and mentions, and implementing systematic conversion rate monitoring, would advance its measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.