Your AEO Assessment: purestorage.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where purestorage.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize website speed and performance by addressing identified bottlenecks and improving load times.
Ensure all pages are mobile-friendly and responsive to provide a seamless user experience across devices.
What your AEO Assessment covers
Your personalized AEO assessment measures how well purestorage.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Pure Storage's content effectively addresses related questions with clear language, but enhancing topic comprehensiveness and readability can further improve user engagement.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Enhance FAQ coverage
Ensure all FAQs comprehensively answer targeted questions to improve user experience.
Improve content readability
Simplify complex content to achieve a Flesch Reading Ease score of 80 or higher for better readability.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Pure Storage's website demonstrates a solid technical foundation but requires enhancements in schema markup, performance optimization, and mobile responsiveness to advance its AEO maturity.
Implement comprehensive schema markup
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize website speed and performance
Optimize website speed and performance by addressing identified bottlenecks and improving load times.
Ensure mobile-friendly and responsive design
Ensure all pages are mobile-friendly and responsive to provide a seamless user experience across devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Pure Storage demonstrates strong authority in the data storage industry, with consistent recognition in Gartner reports and content attributed to experts. Enhancing visual storytelling and publishing original research can further solidify its leadership position.
Publish original research reports
Develop and publish original research reports or annual thought leadership pieces to establish authority in the data storage industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics, animations, and videos to engage visitors.
Manage and update citations
Proactively manage and update citations on authoritative sites, ensuring accurate and positive representation of the brand.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Pure Storage's website lacks visible evidence of web analytics tools and detailed disclosures about data usage, indicating an ad hoc approach to measurement. Implementing systematic tracking and utilizing analytics tools would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, prominence, and sentiment analysis.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.