Your AEO Assessment: rbc.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where rbc.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client questions.
Implement comprehensive schema markup across all pages to enhance search engine understanding and improve rich snippet eligibility.
Conduct regular technical SEO audits to identify and resolve issues such as crawl errors, broken links, and duplicate content.
What your AEO Assessment covers
Your personalized AEO assessment measures how well rbc.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
RBC's content addresses some client questions but lacks a comprehensive FAQ section and regular updates. Improving readability and content freshness will enhance user engagement and information accessibility.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client questions.
Regular content updates
Ensure all content is updated regularly, with visible 'last updated' dates.
Enhance content readability
Simplify language across the site to improve readability scores.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
RBC.com demonstrates strong authority and search traffic, supported by a robust backlink profile and commitment to accessibility. To advance in technical SEO maturity, the site should expand schema markup, conduct regular audits, and optimize performance for better user experience and search rankings.
Expand schema markup implementation
Implement comprehensive schema markup across all pages to enhance search engine understanding and improve rich snippet eligibility.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as crawl errors, broken links, and duplicate content.
Enhance site performance and mobile responsiveness
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and SEO rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
RBC demonstrates strong authority in the financial services industry, with consistent citations by major publications and engaging visual content on its website. To advance to the highest maturity level, RBC should focus on publishing original research, enhancing visual storytelling, and proactively managing information on reference sites.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage wikipedia and reference site information
Proactively manage and update information on Wikipedia and other reference sites to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
RBC's website lacks visible evidence of web analytics and SEO/AEO tools, indicating potential gaps in measurement practices. Enhancing tracking of LLM traffic and mentions could improve their AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.