Your AEO Assessment: rokt.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where rokt.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive content strategy that includes a blog and FAQ section to address user questions and provide valuable information.
Expand content to target non-branded keywords relevant to the industry to attract a broader audience.
Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos to engage visitors.
What your AEO Assessment covers
Your personalized AEO assessment measures how well rokt.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Rokt.com's content strategy is in its early stages, primarily focusing on brand-specific keywords without a blog or FAQ section. To enhance content maturity, the site should develop comprehensive resources, target non-branded keywords, and ensure content is regularly updated with visible freshness indicators.
Implement blog and FAQ sections
Develop a comprehensive content strategy that includes a blog and FAQ section to address user questions and provide valuable information.
Target non-branded keywords
Expand content to target non-branded keywords relevant to the industry to attract a broader audience.
Regularly update content
Ensure content is regularly updated and includes visible indicators of freshness, such as 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Rokt has made commendable progress in AEO, evidenced by its growth and strategic partnerships. To advance further, establishing a robust measurement framework and dedicated team will be crucial.
Develop AEO performance measurement framework
Implement a comprehensive measurement framework to track and analyze the performance of AEO initiatives, ensuring alignment with business objectives.
Form AEO analytics team
Establish a dedicated team responsible for AEO measurement and analysis to drive continuous improvement.
Incorporate AEO metrics into reporting
Integrate AEO metrics into regular reporting cycles to monitor progress and inform strategic decisions.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Rokt demonstrates strong authority in the ecommerce technology industry, with significant recognition and accurate online representation. To further enhance its authority, the company should focus on publishing original research, enriching visual content, and proactively managing online citations.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership in the ecommerce technology space.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos to engage visitors.
Manage online citations
Proactively monitor and manage online citations, ensuring accurate and positive representation across authoritative sites.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Rokt's website lacks visible evidence of measurement tools and systematic tracking practices, indicating an ad hoc approach to presence checking. Implementing structured tracking and analytics would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.