Your AEO Assessment: roll20.net
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where roll20.net can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
Optimize page load times by compressing images, minifying CSS and JavaScript, and leveraging browser caching.
Ensure all FAQs comprehensively answer targeted questions to improve user satisfaction.
What your AEO Assessment covers
Your personalized AEO assessment measures how well roll20.net is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Roll20.net demonstrates a strong commitment to addressing user questions with semantically rich content and comprehensive FAQs, maintaining a consistent brand voice. To advance, focusing on deeper content clusters and ensuring all FAQs fully address user inquiries will be beneficial.
Create content clusters
Develop comprehensive content that addresses clusters of related user questions to enhance semantic richness.
Enhance FAQ coverage
Ensure all FAQs comprehensively answer targeted questions to improve user satisfaction.
Standardize brand messaging
Maintain a consistent brand voice and messaging across all content to strengthen brand identity.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Roll20.net demonstrates a solid technical foundation with a secure and well-structured website. To advance to the next level of AEO maturity, implementing structured data markup, optimizing page load times, and ensuring full crawlability are recommended.
Implement structured data markup
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
Optimize page load times
Optimize page load times by compressing images, minifying CSS and JavaScript, and leveraging browser caching.
Ensure crawl accessibility
Ensure all pages are accessible to search engine crawlers by reviewing and updating the robots.txt file and resolving any crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Roll20 demonstrates strong authority in the virtual tabletop gaming industry, with consistent citations and engaging visual content. To advance further, focusing on original research publications and enhancing visual storytelling will solidify its leadership position.
Publish original research reports
Develop and publish original research reports or annual thought leadership pieces to establish authority in the industry.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements, animations, and videos across the website.
Manage and update citations
Actively manage and update citations on authoritative sites to ensure accurate and positive representation.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Roll20 currently lacks visible evidence of web analytics and SEO/AEO tools usage, indicating an ad hoc approach to measurement. Enhancing systematic tracking of LLM traffic and mentions could improve their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize tools for AI mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.