Your AEO Assessment: runway.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where runway.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance by compressing images, minifying CSS and JavaScript files, and leveraging browser caching to improve load times.
Ensure all pages are mobile-friendly by adopting responsive design principles and testing across various devices and screen sizes.
What your AEO Assessment covers
Your personalized AEO assessment measures how well runway.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Runway's content effectively addresses some user questions with clear language but lacks depth and comprehensive coverage. Enhancing the FAQ section, publishing detailed blog posts, and regularly updating content will improve content maturity.
Expand FAQ section
Develop a comprehensive FAQ section addressing common user questions.
Publish in-depth blog posts
Create in-depth blog posts covering key financial planning topics.
Regularly update content
Ensure all content is regularly updated and includes visible 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a solid technical foundation but requires enhancements in structured data implementation, performance optimization, and mobile responsiveness to advance its AEO maturity.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by compressing images, minifying CSS and JavaScript files, and leveraging browser caching to improve load times.
Ensure mobile-friendliness
Ensure all pages are mobile-friendly by adopting responsive design principles and testing across various devices and screen sizes.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Runway demonstrates strong authority in the AI video editing industry, with high coverage and positive sentiment in authoritative publications, accurate third-party references, and engaging on-site content. To advance to the next maturity level, the company should focus on publishing original research, enhancing visual storytelling, and proactively managing third-party references.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership in the AI video editing industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, animations, and infographics to engage visitors.
Monitor and update third-party references
Proactively monitor and update third-party references, such as Wikipedia and Google Knowledge Graph, to ensure accurate and up-to-date information about the company.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Runway.com currently shows no visible evidence of web analytics or SEO/AEO tools, indicating a basic level of measurement maturity. Implementing systematic tracking and utilizing appropriate tools could enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.