Your AEO Assessment: savills.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where savills.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all property listings to enhance search engine understanding and visibility.
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience.
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well savills.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Savills.com demonstrates a solid foundation in content maturity, effectively addressing clusters of related questions with clear and accessible language. To advance further, enhancing topic comprehensiveness, expanding FAQ coverage, and improving readability will be beneficial.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Enhance FAQ coverage
Ensure all FAQs comprehensively answer targeted questions to improve user experience.
Improve content readability
Simplify complex content to achieve a Flesch Reading Ease score of 80 or higher for better readability.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Savills.com demonstrates a solid technical SEO foundation with effective URL structures and meta tags. However, to advance to a higher maturity level, implementing structured data, enhancing site performance, and conducting regular technical audits are recommended.
Implement structured data markup
Implement structured data markup across all property listings to enhance search engine understanding and visibility.
Enhance site performance and mobile responsiveness
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Savills demonstrates strong authority in the real estate industry, with consistent citations by reputable sources and a recognized Google Knowledge Panel. Enhancing original research publications and visual storytelling could further solidify its position as a thought leader.
Publish original research reports
Develop and publish original research reports to establish thought leadership in the real estate industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and multimedia content.
Manage and update citations
Proactively manage and update citations on authoritative sites to ensure accurate and positive representation.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Savills.com utilizes standard web analytics tools like Google Analytics and Google Tag Manager to monitor site performance. However, there is no publicly available evidence of advanced measurement practices such as systematic tracking of LLM traffic, mentions, or sentiment, indicating room for growth in measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.