Your AEO Assessment: scape.com.au
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where scape.com.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Ensure all pages are accessible and indexable by search engines to improve overall site visibility.
Optimize website performance by addressing issues such as slow load times and mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well scape.com.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Scape's website effectively addresses many student inquiries and provides relevant content, but expanding the FAQ section, enhancing blog depth, and ensuring regular content updates will further improve user engagement and information accessibility.
Expand FAQ section
Develop a comprehensive FAQ section addressing common student inquiries.
Enhance blog content
Create detailed blog posts covering topics like student life, accommodation tips, and local area guides.
Update existing content
Regularly update existing content to ensure accuracy and relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website currently lacks structured data markup, has accessibility and indexability issues, and faces performance challenges. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Improve page accessibility and indexability
Ensure all pages are accessible and indexable by search engines to improve overall site visibility.
Optimize website performance
Optimize website performance by addressing issues such as slow load times and mobile responsiveness.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Scape Australia demonstrates strong authority in the PBSA industry through consistent citations, a recognized Knowledge Panel, and engaging visual content. To advance further, focusing on original research publications and enhancing visual storytelling will solidify its leadership position.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership in the PBSA industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and high-quality videos.
Manage and update citations
Proactively manage and update citations on authoritative sites to ensure accurate and positive representation.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Scape utilizes Google Analytics for web analytics but lacks evidence of systematic tracking of LLM traffic, mentions, sentiment, or conversion rates tied to revenue. Implementing these practices would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.