Your AEO Assessment: selective.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where selective.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
Optimize website performance by reducing page load times and improving mobile responsiveness.
Develop a comprehensive FAQ section addressing common customer inquiries.
What your AEO Assessment covers
Your personalized AEO assessment measures how well selective.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Selective's content effectively addresses some customer questions and maintains a readable style. However, expanding the FAQ section, updating blog content more frequently, and simplifying policy information can further enhance user engagement and comprehension.
Expand FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Enhance blog content
Regularly update blog content to cover a wider range of insurance topics.
Simplify policy information
Simplify complex policy information to improve readability and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Selective.com has foundational technical SEO elements in place but lacks advanced optimizations like structured data markup, optimal performance, and effective meta tags. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by reducing page load times and improving mobile responsiveness.
Enhance meta titles and descriptions
Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Selective Insurance demonstrates strong authority with high coverage and positive sentiment across top industry sites. To advance, enhancing visual storytelling, updating reference site information, and increasing proactive digital PR efforts are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and videos across the website.
Correct inaccuracies on reference sites
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date information.
Increase digital PR efforts
Increase proactive digital PR efforts to secure more authoritative mentions in industry publications.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Selective.com currently lacks visible measurement tools and disclosures related to analytics or AI usage, indicating an ad hoc approach to presence checking. Implementing systematic tracking and utilizing appropriate tools can enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize tools for AI mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.