Your AEO Assessment: smarsh.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where smarsh.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance content readability by simplifying language and reducing jargon to achieve a Flesch Reading Ease score above 60.
Optimize website performance by improving page load speeds and ensuring mobile responsiveness.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well smarsh.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Smarsh's content effectively addresses some user questions but remains moderately difficult to read. Enhancing readability, expanding FAQ coverage, and establishing regular blog updates will improve user engagement and content maturity.
Improve content readability
Enhance content readability by simplifying language and reducing jargon to achieve a Flesch Reading Ease score above 60.
Expand FAQ coverage
Expand the FAQ section to cover a broader range of user questions, ensuring comprehensive answers to common inquiries.
Establish regular blog updates
Develop and regularly update a blog to provide fresh, informative content that addresses user needs and industry trends.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Smarsh's website exhibits foundational technical SEO practices but lacks advanced implementations like structured data and optimal performance metrics. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness.
Conduct comprehensive technical SEO audit
Conduct a comprehensive technical SEO audit to identify and address issues related to crawlability, indexing, and site structure.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Smarsh demonstrates a solid foundation in authority with content attributed to experts and a presence in authoritative sites. However, enhancing digital PR, managing social sentiment, and promoting thought leadership are essential to advance to the next maturity level.
Boost digital PR
Enhance proactive digital PR efforts to increase mentions in authoritative industry publications.
Manage social sentiment
Monitor and manage brand mentions on platforms like Reddit and Quora to improve social sentiment.
Promote thought leadership
Develop and promote thought leadership content to establish authority in the industry.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Smarsh.com currently lacks visible web analytics tools and disclosures related to analytics and AI/LLM usage. Implementing systematic tracking of LLM traffic and utilizing mention tracking tools would enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.