Your AEO Assessment: smartnews.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where smartnews.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (e.g., JSON-LD) across all pages to enhance search engine understanding and visibility.
Optimize page load times by compressing images and leveraging browser caching to improve user experience and SEO performance.
Ensure all pages are mobile-friendly and responsive to cater to the growing number of mobile users.
What your AEO Assessment covers
Your personalized AEO assessment measures how well smartnews.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
SmartNews demonstrates a strong commitment to providing semantically rich content that addresses clusters of related questions, maintaining a consistent brand voice, and effectively utilizing FAQs. To advance to the next maturity level, the site should focus on comprehensive topic coverage, regular content updates with visible freshness indicators, and expanding the FAQ section to cover a broader range of user questions.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance FAQ coverage
Expand the FAQ section to cover a broader range of user questions comprehensively.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates basic technical SEO practices but lacks structured data, optimal load times, and full mobile responsiveness. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup (e.g., JSON-LD) across all pages to enhance search engine understanding and visibility.
Optimize page load times
Optimize page load times by compressing images and leveraging browser caching to improve user experience and SEO performance.
Ensure mobile responsiveness
Ensure all pages are mobile-friendly and responsive to cater to the growing number of mobile users.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
SmartNews demonstrates strong authority with significant coverage and positive sentiment across top sites. To advance, incorporating author bios, publishing original research, and enhancing visual storytelling are recommended.
Add author bios
Implement author bios for key content to enhance E-E-A-T signals.
Publish original research
Develop and promote original research or reports to establish thought leadership.
Improve visual storytelling
Enhance visual storytelling through more interactive and engaging content formats.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
SmartNews currently lacks visible evidence of advanced measurement practices, such as systematic tracking of LLM traffic and mentions. Implementing these practices would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.