Your AEO Assessment: smashburger.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where smashburger.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
Optimize website performance by reducing page load times and improving mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well smashburger.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Smashburger's content effectively addresses primary customer questions but lacks depth in related topics and regular updates. Implementing a comprehensive FAQ section and expanding content coverage can enhance user engagement and information accessibility.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Implement content update schedule
Regularly update existing content to ensure freshness and relevance.
Broaden content coverage
Expand content to cover a broader range of related topics and customer questions.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Smashburger's website demonstrates foundational technical SEO practices but lacks advanced optimizations like structured data markup and performance enhancements. Addressing these areas will improve search visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by reducing page load times and improving mobile responsiveness.
Enhance title tags and meta descriptions
Ensure all pages have unique, descriptive title tags and meta descriptions to improve SEO.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Smashburger demonstrates a solid authority presence with mentions across top industry sites and positive sentiment. However, enhancing E-E-A-T elements like author bios, establishing a Wikipedia page, and implementing schema markup can further strengthen its authoritative standing.
Add author bios
Enhance E-E-A-T by adding author bios to key content pieces.
Create wikipedia page
Develop a Wikipedia page to improve authoritative presence.
Use schema markup
Implement schema markup to boost credibility in search results.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Smashburger's website lacks visible evidence of web analytics and SEO tools, and its privacy policy does not mention analytics or AI/LLM usage. Implementing systematic tracking and appropriate tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.