Your AEO Assessment: southwest.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where southwest.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance by reducing page load times and improving mobile responsiveness.
Develop comprehensive content that addresses clusters of related customer questions to enhance semantic richness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well southwest.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Southwest Airlines' website effectively addresses a range of customer questions with accessible content. To advance in AEO maturity, enhancing content depth, ensuring regular updates, and expanding the FAQ section are recommended.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related customer questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance FAQ coverage
Expand the FAQ section to cover a broader range of customer inquiries, ensuring clarity and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Southwest Airlines' website demonstrates a moderate level of technical maturity, with room for improvement in structured data implementation, performance optimization, and technical accessibility to enhance user experience and search engine visibility.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by reducing page load times and improving mobile responsiveness.
Ensure technical accessibility
Ensure all pages are accessible and free from technical errors to improve user experience and search engine indexing.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Southwest Airlines demonstrates strong authority with high coverage and positive sentiment across top sites, accurate third-party entries, and content attributed to experts. To advance, the airline should focus on publishing original research, enhancing visual storytelling, and proactively managing external information.
Publish original research reports
Develop and publish original research reports to establish thought leadership in the airline industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics and videos.
Manage authoritative site information
Proactively manage and update information on authoritative sites like Wikipedia to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Southwest Airlines' website lacks visible evidence of web analytics and SEO tools, indicating a basic level of measurement maturity. Implementing systematic tracking and utilizing appropriate tools could enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, prominence, and sentiment analysis.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.