Your AEO Assessment: splitit.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where splitit.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive content strategy to address a broader range of user questions and topics related to installment payments.
Implement structured data markup across all product pages to enhance search engine understanding and visibility.
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications.
What your AEO Assessment covers
Your personalized AEO assessment measures how well splitit.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Splitit.com provides clear and accessible content addressing common user questions, with a strong focus on readability. To advance in AEO maturity, the site should expand its content strategy, implement regular updates, and enhance the FAQ section to cover a broader range of user inquiries.
Expand content strategy
Develop a comprehensive content strategy to address a broader range of user questions and topics related to installment payments.
Regular content updates
Implement a regular content update schedule to ensure all information remains current and relevant.
Enhance FAQ section
Enhance the FAQ section to cover more user inquiries and provide detailed, clear answers.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data markup and optimal performance metrics, indicating room for improvement to enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all product pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness.
Enhance meta titles and descriptions
Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Splitit demonstrates a solid foundation in authority with accurate third-party representations and positive mentions in authoritative sites. To advance, the company should enhance digital PR, manage online sentiment proactively, and develop thought leadership content.
Boost digital PR
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications.
Manage online sentiment
Monitor and manage online mentions and sentiment systematically to address any negative perceptions promptly.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the FinTech space.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Splitit utilizes Google Analytics for web measurement but lacks visible evidence of systematic tracking of LLM traffic, mentions, or sentiment. Implementing such tracking and analysis would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.