Your AEO Assessment: springbig.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where springbig.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Create in-depth blog posts that answer clusters of related questions.
What your AEO Assessment covers
Your personalized AEO assessment measures how well springbig.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Springbig's content strategy includes some question-answering material but lacks depth and comprehensive coverage. Enhancing the FAQ section, developing in-depth blog posts, and ensuring regular content updates will improve content maturity.
Expand FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Publish in-depth blog posts
Create in-depth blog posts that answer clusters of related questions.
Regular content updates
Ensure all content is updated regularly and includes visible 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Springbig's website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data markup and optimal performance metrics. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness.
Enhance meta titles and descriptions
Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Springbig has established a solid foundation in the cannabis marketing industry with positive mentions in authoritative sites. To advance its authority maturity, the company should focus on proactive digital PR, forum engagement, and publishing thought leadership content.
Implement proactive digital PR strategy
Develop and implement a proactive digital PR strategy to increase mentions in authoritative industry publications.
Engage in reddit and relevant forums
Monitor and engage with Reddit and other relevant forums to enhance brand presence and authority.
Publish thought leadership content
Publish thought leadership content, such as whitepapers and industry reports, to establish expertise.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Springbig.com currently lacks visible measurement tools and disclosures related to analytics or AI/LLM usage, indicating an ad hoc approach to presence checking. Implementing systematic tracking and utilizing appropriate tools would enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.