Your AEO Assessment: statestreet.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where statestreet.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client inquiries.
Redesign the mega menu to reduce cognitive load by organizing links into clear categories with visual cues.
Enhance the visibility of secondary calls-to-action by replacing low-contrast ghost buttons with more prominent designs.
What your AEO Assessment covers
Your personalized AEO assessment measures how well statestreet.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
State Street's content strategy includes some answer-oriented material and visible freshness indicators. To advance, developing a comprehensive FAQ section, ensuring regular content updates, and enhancing readability are recommended.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client inquiries.
Implement regular content updates
Ensure all content is regularly updated, with visible indicators of freshness.
Enhance content readability
Simplify language across the site to improve readability and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
State Street's website demonstrates a solid technical foundation but faces challenges in user experience due to complex navigation and design choices. Addressing these issues will enhance usability and support higher AEO maturity.
Optimize mega menu structure
Redesign the mega menu to reduce cognitive load by organizing links into clear categories with visual cues.
Improve CTA visibility
Enhance the visibility of secondary calls-to-action by replacing low-contrast ghost buttons with more prominent designs.
Enhance content readability
Break up dense text blocks with visual elements to improve content scannability and user engagement.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
State Street demonstrates strong authority with consistent citations and expert content. To advance, focus on original research, enhance visual storytelling, and manage third-party information accuracy.
Publish original research reports
Develop and promote original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage third-party information accuracy
Proactively manage and correct inaccuracies on third-party platforms like Wikipedia.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
State Street's website lacks visible evidence of web analytics and SEO/AEO tools, indicating potential gaps in systematic measurement practices. Implementing comprehensive tracking and analysis tools could enhance their understanding of user behavior and search engine performance.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.