Your AEO Assessment: stewartmckelvey.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where stewartmckelvey.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Ensure all pages are served over HTTPS by obtaining and installing a valid SSL certificate to enhance site security and trustworthiness.
Optimize website for mobile devices by implementing responsive design and improving mobile usability to enhance user experience and search rankings.
What your AEO Assessment covers
Your personalized AEO assessment measures how well stewartmckelvey.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Stewart McKelvey's content effectively addresses some client questions and is regularly updated, but there's room to enhance depth and comprehensiveness to better serve client needs.
Enhance content depth
Enhance existing content to comprehensively answer common client questions, ensuring clarity and depth.
Establish content update schedule
Implement a systematic content update schedule to ensure all information remains current and relevant.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing a wide range of client inquiries.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks advanced implementations such as structured data, HTTPS security, and mobile optimization. Addressing these areas will enhance search visibility, user trust, and overall performance.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Secure site with SSL certificate
Ensure all pages are served over HTTPS by obtaining and installing a valid SSL certificate to enhance site security and trustworthiness.
Enhance mobile usability
Optimize website for mobile devices by implementing responsive design and improving mobile usability to enhance user experience and search rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Stewart McKelvey demonstrates strong authority in the legal industry with a robust online presence, attributed content showcasing expertise, and engaging visual elements. To advance further, the firm should focus on publishing original research, enhancing visual storytelling, and updating its Wikipedia page.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership in the legal industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more infographics, interactive elements, and videos to engage visitors.
Update wikipedia page
Proactively manage and update the firm's Wikipedia page to ensure accurate and comprehensive representation.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Stewart McKelvey's website lacks visible evidence of web analytics and SEO tools, indicating potential gaps in systematic measurement practices. Implementing comprehensive tracking and analysis tools could enhance their understanding of online performance and user engagement.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like SEMrush, Ahrefs, or similar for daily or weekly mention tracking, including inclusion, citation, prominence, and sentiment analysis.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.