Your AEO Assessment: survey.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where survey.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client and merchandiser questions.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Enhance digital PR efforts to increase mentions on authoritative industry sites.
What your AEO Assessment covers
Your personalized AEO assessment measures how well survey.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Survey.com has made strides in content development but needs to enhance its FAQ section, update blog content regularly, and simplify complex language to improve readability and user engagement.
Expand FAQ section
Develop a comprehensive FAQ section addressing common client and merchandiser questions.
Update blog content
Regularly update blog content to cover industry trends and insights, ensuring freshness and relevance.
Enhance content readability
Simplify complex content, especially in policy pages, to improve readability and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Survey.com has established a foundational technical SEO structure but requires enhancements in structured data implementation, crawlability configurations, and site performance optimization to advance its AEO maturity.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Review and update robots.Txt and meta tags
Ensure all pages are accessible to search engines by reviewing and updating the robots.txt file and meta tags to prevent unintentional blocking.
Optimize website speed and performance
Optimize website speed and performance by compressing images, minifying CSS and JavaScript, and leveraging browser caching.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Survey.com demonstrates a solid foundation in authority with positive mentions and accurate third-party information. However, to advance, the company should focus on increasing authoritative site coverage, developing thought leadership content, and managing online reputation.
Boost digital PR
Enhance digital PR efforts to increase mentions on authoritative industry sites.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the industry.
Manage online reputation
Monitor and manage online reputation by addressing negative reviews and improving customer satisfaction.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Survey.com currently lacks visible evidence of web analytics and SEO/AEO tools, indicating a basic level of measurement maturity. Implementing systematic tracking of LLM traffic and mentions, along with utilizing appropriate tools, will enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.