Your AEO Assessment: telus.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where telus.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all web pages to enhance search engine understanding and improve visibility in search results.
Optimize website performance by reducing page load times through image optimization, code minification, and leveraging browser caching.
Ensure all FAQs comprehensively answer targeted questions to improve user experience.
What your AEO Assessment covers
Your personalized AEO assessment measures how well telus.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
TELUS Agriculture & Consumer Goods demonstrates a strong commitment to addressing user questions with semantically rich content and comprehensive FAQs. To advance to the next maturity level, focusing on comprehensive topic coverage and enhancing content readability will be beneficial.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Enhance FAQ coverage
Ensure all FAQs comprehensively answer targeted questions to improve user experience.
Improve content readability
Simplify complex content to achieve a Flesch Reading Ease score of 80 or higher for better readability.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks advanced optimizations such as structured data markup, optimal page load times, and consistent mobile responsiveness. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all web pages to enhance search engine understanding and improve visibility in search results.
Optimize website performance
Optimize website performance by reducing page load times through image optimization, code minification, and leveraging browser caching.
Enhance mobile responsiveness
Ensure all web pages are mobile-friendly and responsive to provide a seamless user experience across various devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
TELUS Agriculture demonstrates strong authority in the agriculture technology sector through industry citations, expert content, and engaging visuals. To advance further, focusing on original research publications, enhancing visual storytelling, and managing third-party references are recommended.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership in the agriculture technology sector.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics and videos to engage visitors.
Manage third-party references
Proactively manage and update third-party references, such as Wikipedia and industry directories, to ensure accurate and current information.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website lacks visible evidence of web analytics and SEO/AEO tools, indicating a need for systematic tracking of LLM traffic, mentions, and conversion rates to advance in AEO measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.