Your AEO Assessment: thegoat.run
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where thegoat.run can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common participant questions
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility
Ensure all content is updated regularly, with visible 'last updated' dates
What your AEO Assessment covers
Your personalized AEO assessment measures how well thegoat.run is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
The G.O.A.T. website provides essential information about the event but can enhance its content maturity by expanding the FAQ section, ensuring regular content updates, and improving readability across all pages.
Expand FAQ section
Develop a comprehensive FAQ section addressing common participant questions.
Regular content updates
Ensure all content is updated regularly, with visible 'last updated' dates.
Enhance readability
Simplify complex pages to improve readability scores.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data and optimal crawl configurations. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize crawl accessibility
Ensure all pages are accessible to search engine crawlers by reviewing and updating the robots.txt file and meta tags to prevent unintentional blocking.
Enhance page load speed
Improve page load speeds by optimizing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The G.O.A.T. Adventure Run has established a presence in the trail running community but needs to enhance its authority by increasing mentions on top industry sites, creating a Wikipedia page, and improving website content with author attribution and engaging visuals.
Implement digital PR strategy
Develop and implement a digital PR strategy to increase mentions on authoritative trail running and outdoor sports websites.
Establish wikipedia presence
Create and maintain a Wikipedia page to enhance online presence and credibility.
Enhance website content
Enhance website content with author bios and visually engaging elements to improve E-E-A-T signals.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently shows no visible evidence of measurement tools or policies, indicating a need for enhanced tracking and transparency to advance in AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.