Your AEO Assessment: thumbtack.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where thumbtack.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Conduct a thorough audit to identify and resolve any remaining technical SEO issues, such as crawl errors or broken links.
What your AEO Assessment covers
Your personalized AEO assessment measures how well thumbtack.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Thumbtack's content effectively addresses clusters of related questions with consistent brand messaging. To advance, focus on comprehensive topic coverage, regular content updates, and expanding the FAQ section.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Expand faqs
Expand the FAQ section to cover a broader range of user questions comprehensively.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Thumbtack.com demonstrates a solid foundation in technical SEO with modern protocols and structured data. To advance, focus on comprehensive schema implementation, resolving technical issues, and optimizing site performance.
Enhance schema markup implementation
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Resolve technical SEO issues
Conduct a thorough audit to identify and resolve any remaining technical SEO issues, such as crawl errors or broken links.
Optimize site speed and performance
Optimize site speed and performance to improve user experience and search engine rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Thumbtack demonstrates strong authority in the home services marketplace, with consistent citations from major industry publications and a robust presence in Google's Knowledge Graph. To further enhance its authority, the company should focus on publishing original research, enriching visual storytelling, and proactively managing authoritative site entries.
Publish original research reports
Develop and publish original research reports or annual studies to establish thought leadership in the home services industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos to engage users.
Manage authoritative site entries
Proactively manage and update entries on authoritative sites like Wikipedia and Google Knowledge Graph to ensure accurate and current information.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Thumbtack currently shows no visible evidence of utilizing web analytics or SEO/AEO tools, and its privacy policy lacks explicit references to analytics or AI/LLM usage. Implementing systematic tracking and monitoring tools would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.