Your AEO Assessment: toms.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where toms.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Optimize page load times by reducing HTML size and minimizing DOM nodes to improve user experience and search engine rankings.
Implement structured data (schema markup) across all pages to improve search engine understanding and visibility.
Develop comprehensive content that addresses clusters of related customer questions to enhance topical authority.
What your AEO Assessment covers
Your personalized AEO assessment measures how well toms.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
TOMS.com demonstrates a solid foundation in content maturity by addressing customer questions and maintaining readable content. To advance, focusing on comprehensive content clusters, regular updates, and incorporating original research will enhance topical authority and user engagement.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related customer questions to enhance topical authority.
Implement regular content updates
Ensure all content is regularly updated, with visible indicators of freshness such as 'last updated' dates.
Include original research in content
Incorporate original research and data into content to provide unique value and establish thought leadership.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
TOMS.com demonstrates foundational technical SEO practices but faces challenges with page load speed and structured data implementation. Addressing these areas will enhance user experience and search engine visibility.
Enhance page load speed
Optimize page load times by reducing HTML size and minimizing DOM nodes to improve user experience and search engine rankings.
Add structured data
Implement structured data (schema markup) across all pages to improve search engine understanding and visibility.
Conduct regular SEO audits
Regularly conduct comprehensive technical SEO audits to identify and address issues affecting site performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
TOMS demonstrates strong authority in the footwear and apparel industry, with consistent citations and engaging visual content. To advance further, focusing on original research and proactive citation management is recommended.
Publish original research reports
Develop and promote original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage and update citations
Proactively manage and update citations on authoritative sites to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
TOMS.com currently shows no visible evidence of utilizing web analytics or SEO/AEO tools, indicating an ad hoc approach to measurement. Implementing systematic tracking and appropriate tools would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.