Your AEO Assessment: trip.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where trip.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement missing HTTP security headers to enhance website security.
Optimize HTML page size to improve loading times and user experience.
Address JavaScript errors and console errors for better functionality.
What your AEO Assessment covers
Your personalized AEO assessment measures how well trip.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Trip.com has made progress in providing user-focused content, including FAQs and travel guides, with moderate readability and regular updates. To advance in AEO maturity, the site should expand its content to cover a broader range of user questions, ensure all content is regularly updated with visible freshness indicators, and simplify complex content to enhance readability.
Enhance content coverage
Expand content to comprehensively answer a broader range of user questions, including detailed guides and FAQs.
Maintain content freshness
Regularly update existing content to ensure accuracy and relevance, and display visible indicators of freshness.
Improve readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 70.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Trip.com demonstrates a solid technical foundation with comprehensive security certifications and regular audits. However, addressing missing security headers, optimizing page size, and resolving script errors are essential steps to enhance security, performance, and user experience.
Add missing security headers
Implement missing HTTP security headers, including Strict-Transport-Security, Content-Security-Policy, Referrer-Policy, and Permissions-Policy, to enhance website security.
Reduce HTML page size
Optimize HTML page size by reducing it from 437.17 KB to improve loading times and user experience.
Fix javascript and console errors
Address JavaScript errors and console errors to ensure smooth functionality and better user experience.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Trip.com demonstrates strong authority in the online travel industry, with consistent citations by reputable sources and engaging visual content. To advance further, focusing on original research publications and proactive citation management is recommended.
Publish original research reports
Develop and publish original research reports or annual thought leadership pieces to establish authority in the travel industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos to engage users.
Manage and update citations
Proactively manage and update citations on authoritative sites to ensure accurate and positive representation of the brand.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Trip.com currently lacks visible evidence of web analytics and SEO/AEO tools usage, indicating a measurement maturity level of 2. Enhancing tracking of LLM traffic and mentions, and implementing systematic conversion rate analysis, would advance their AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.