Your AEO Assessment: upstart.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where upstart.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and SEO rankings.
Develop a comprehensive FAQ section addressing a broader range of user questions.
What your AEO Assessment covers
Your personalized AEO assessment measures how well upstart.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Upstart's content effectively addresses some user questions with clear language and periodic updates. However, expanding the FAQ section, ensuring regular content updates, and creating in-depth articles would enhance the site's content maturity.
Expand FAQ section
Develop a comprehensive FAQ section addressing a broader range of user questions.
Update existing content
Regularly update existing content to ensure accuracy and relevance.
Create in-depth articles
Create in-depth articles that cover related concepts and queries to enhance semantic richness.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Upstart.com demonstrates a solid technical foundation with secure HTTPS implementation and a valid SSL certificate. However, to advance in AEO maturity, the site should implement structured data markup, optimize performance, and conduct regular technical SEO audits to address issues like broken links and duplicate content.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and SEO rankings.
Conduct regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Upstart demonstrates strong authority in the financial services industry, with consistent citations by major publications and recognition as a notable entity. To advance further, the company should focus on publishing original research, enhancing visual storytelling, and proactively managing information on authoritative sites.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website with more interactive and engaging content.
Manage authoritative site information
Proactively manage and update information on authoritative sites like Wikipedia to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Upstart's website lacks visible evidence of web analytics and SEO tools, indicating potential gaps in systematic measurement practices. Implementing comprehensive tracking and monitoring systems could enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.