Your AEO Assessment: us.trip.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where us.trip.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common user inquiries.
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize page load speeds by compressing images, leveraging browser caching, and minimizing JavaScript to improve user experience and SEO performance.
What your AEO Assessment covers
Your personalized AEO assessment measures how well us.trip.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Trip.com has made progress in addressing user questions and maintaining content freshness. However, to advance in AEO maturity, the site should develop a comprehensive FAQ section, ensure regular content updates with visible dates, and simplify complex content for better readability.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common user inquiries.
Implement regular content updates
Ensure all content is updated regularly, with visible 'last updated' dates.
Enhance content readability
Simplify complex content to improve readability and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Trip.com demonstrates a solid technical SEO foundation with structured data, custom error pages, and canonical tags. To advance, enhancing schema markup, optimizing page speeds, and ensuring mobile responsiveness are recommended.
Enhance schema markup implementation
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize page load speeds
Optimize page load speeds by compressing images, leveraging browser caching, and minimizing JavaScript to improve user experience and SEO performance.
Ensure mobile-friendliness
Ensure all pages are mobile-friendly by adopting responsive design principles and testing across various devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Trip.com demonstrates strong authority in the online travel industry, with frequent citations by reputable sources and engaging visual content. To advance further, the company should focus on publishing original research, enhancing visual storytelling, and ensuring accurate information across all platforms.
Publish original research reports
Develop and publish original research reports or annual thought leadership pieces to establish authority in the travel industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos to engage users.
Manage wikipedia accuracy
Proactively manage and correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information about the brand.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Trip.com demonstrates advanced measurement maturity with AI-powered tools and robust data management practices. To further enhance, implementing systematic tracking of LLM traffic and mentions, utilizing AI mention tracking tools, and monitoring LLM traffic conversion rates are recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt AI mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor LLM traffic conversion rates
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.