Your AEO Assessment: useinsider.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where useinsider.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data (schema markup) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Conduct a comprehensive technical SEO audit to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and search rankings.
What your AEO Assessment covers
Your personalized AEO assessment measures how well useinsider.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Insider's content strategy effectively addresses clusters of related questions with consistent brand messaging. To advance, enhancing content comprehensiveness, ensuring visible freshness indicators, and expanding FAQ coverage are recommended.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement content freshness
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance FAQ coverage
Expand the FAQ section to cover a broader range of user questions comprehensively.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a moderate level of technical SEO maturity, with foundational elements in place but lacking advanced optimizations such as structured data implementation and comprehensive technical audits. Addressing these areas will enhance search visibility and user experience.
Implement structured data
Implement structured data (schema markup) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Conduct technical SEO audit
Conduct a comprehensive technical SEO audit to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Optimize site performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and search rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Insider demonstrates strong authority in the marketing software industry, with high coverage and positive sentiment across top authoritative sites. To advance to the highest maturity level, the company should enhance visual storytelling, correct inaccuracies on reference sites, and increase proactive digital PR efforts.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and engaging content formats.
Correct inaccuracies on reference sites
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date information.
Increase digital PR efforts
Increase proactive digital PR efforts to gain more authoritative mentions in industry-leading publications.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Insider demonstrates a solid foundation in measurement practices with visible analytics tools and compliance disclosures. Advancing to systematic LLM traffic and sentiment tracking will enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.