Your AEO Assessment: viasat.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where viasat.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data (schema markup) across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and SEO rankings.
Develop comprehensive content that addresses a broader range of user questions, including 'what', 'how', and 'why' topics.
What your AEO Assessment covers
Your personalized AEO assessment measures how well viasat.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Viasat's content strategy is evolving, with efforts to address user questions and maintain content freshness. However, opportunities exist to expand question-focused content, ensure regular updates, and enhance readability to advance in AEO maturity.
Expand content to address user questions
Develop comprehensive content that addresses a broader range of user questions, including 'what', 'how', and 'why' topics.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance content readability
Improve readability by simplifying language to achieve a Flesch Reading Ease score of 70 or higher.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Viasat's website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data and optimal performance metrics. Addressing these areas will enhance search visibility and user experience.
Implement structured data
Implement structured data (schema markup) across all relevant pages to enhance search engine understanding and visibility.
Enhance site performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and SEO rankings.
Regular SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Viasat demonstrates strong authority in the communications industry, with consistent citations by major publications and recognition through a Google Knowledge Panel. Enhancing thought leadership through original research and improving visual storytelling can further solidify its authoritative position.
Publish original research reports
Develop and publish original research reports to establish thought leadership in the industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and high-quality visuals.
Manage authoritative site information
Proactively manage and update information on authoritative sites like Wikipedia to ensure accuracy and completeness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Viasat's website lacks visible evidence of web analytics and SEO tools, indicating a potential need for enhanced measurement practices to systematically track and optimize online performance.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.