Your AEO Assessment: walkdigital.com.au
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where walkdigital.com.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive content strategy that includes a blog and FAQ section to address common customer questions.
Ensure all pages are accessible via HTTPS and resolve any mixed content issues to secure the website.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well walkdigital.com.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Walk Digital's content is currently at Level 1 maturity, focusing primarily on brand-specific keywords with limited question coverage and readability challenges. Implementing a blog and FAQ section, enhancing content readability, and maintaining content freshness will advance their AEO maturity.
Implement blog and FAQ section
Develop a comprehensive content strategy that includes a blog and FAQ section to address common customer questions.
Enhance content readability
Ensure content is written in plain English to improve readability, aiming for a Flesch Reading Ease score above 60.
Maintain content freshness
Regularly update content to keep it current and relevant, with visible indicators of freshness such as 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Walk Digital Australia's website demonstrates foundational technical SEO practices but lacks advanced implementations like structured data, full HTTPS compliance, and optimized loading speeds. Addressing these areas will enhance search visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Enforce HTTPS across site
Ensure all pages are accessible via HTTPS and resolve any mixed content issues to secure the website.
Optimize website loading speed
Optimize website loading speed by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Walk Digital currently has minimal authority in the digital marketing industry, with no mentions on top authoritative sites and a lack of content attribution and engaging visuals. Implementing strategic backlinking, author bios, and visual content can enhance its authority and user engagement.
Enhance backlink profile
Develop and implement a comprehensive backlink strategy to increase mentions on authoritative industry sites.
Add author bios
Create and maintain author bios for content to establish expertise and trustworthiness.
Incorporate visual content
Increase the use of visually engaging content such as infographics and videos to enhance user engagement.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Walk Digital currently shows no visible evidence of web analytics or SEO/AEO tools on their website, indicating a measurement maturity level of 2. Implementing systematic tracking of LLM traffic and utilizing mention tracking tools would enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.