Your AEO Assessment: wallisbank.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where wallisbank.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a content strategy to create informative articles addressing common customer questions
Implement a comprehensive technical SEO audit to identify and address issues such as crawl errors, broken links, and page speed optimization
Enhance digital PR efforts to increase mentions on authoritative sites
What your AEO Assessment covers
Your personalized AEO assessment measures how well wallisbank.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Wallis Bank's website currently exhibits minimal content focused on addressing user questions, lacking a blog, FAQ section, or comprehensive articles. Implementing a structured content strategy could enhance user engagement and information accessibility.
Implement content strategy
Develop a content strategy to create informative articles addressing common customer questions.
Launch blog section
Establish a blog section to regularly publish updates and insights relevant to banking services.
Add FAQ page
Create an FAQ page to provide clear answers to frequently asked questions.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Wallis Bank's website currently exhibits fundamental technical SEO issues, including JavaScript dependency and absence of an XML sitemap, which impede effective search engine crawling and indexing. Addressing these foundational elements is crucial for improving the site's search visibility.
Conduct technical SEO audit
Implement a comprehensive technical SEO audit to identify and address issues such as crawl errors, broken links, and page speed optimization.
Enhance website accessibility
Ensure the website is accessible without requiring JavaScript, allowing search engines to crawl and index content effectively.
Create and submit XML sitemap
Develop and submit an XML sitemap to search engines to improve content discoverability and indexing.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Wallis Bank demonstrates a moderate level of authority with some presence on authoritative sites and positive online sentiment. However, there is room for improvement in increasing mentions on top industry sites and managing online reputation to advance in AEO maturity.
Enhance digital PR
Enhance digital PR efforts to increase mentions on authoritative sites.
Develop thought leadership
Develop and promote thought leadership content to establish authority.
Manage online reputation
Monitor and manage online reputation to address negative mentions.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Wallis Bank currently shows no visible evidence of web analytics tools or disclosures related to analytics in its privacy policy. To advance in AEO measurement maturity, implementing systematic tracking of LLM traffic and utilizing mention tracking tools are recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.