Your AEO Assessment: walmart.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where walmart.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related customer questions to enhance semantic richness.
Implement a comprehensive schema markup strategy across all product pages to enhance search engine understanding and visibility.
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
What your AEO Assessment covers
Your personalized AEO assessment measures how well walmart.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Walmart's content effectively addresses clusters of related customer questions with a consistent brand voice. To advance, focus on developing comprehensive content clusters, ensuring regular updates with visible freshness indicators, and maintaining brand voice consistency.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related customer questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Standardize brand voice
Maintain a consistent brand voice and messaging across all content to strengthen brand identity.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Walmart's website demonstrates strong technical SEO practices with a recent redesign and extensive product offerings. To reach the highest maturity level, implementing comprehensive schema markup, optimizing site performance, and conducting regular technical audits are recommended.
Enhance schema markup implementation
Implement a comprehensive schema markup strategy across all product pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness to enhance user experience and SEO rankings.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Walmart demonstrates strong authority with accurate third-party references and content attributed to experts. To advance, the company should focus on publishing original research, enhancing visual storytelling, and proactively managing third-party references.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership in the retail industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos to engage users.
Manage third-party references
Proactively manage and update third-party references, such as Wikipedia and review sites, to ensure accurate and up-to-date information about the company.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Walmart demonstrates a strong commitment to AI and analytics, utilizing proprietary platforms and adhering to responsible AI practices. To advance in measurement maturity, implementing systematic tracking of LLM traffic and sentiment in AI outputs is recommended.
Systematic LLM traffic and sentiment tracking
Implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Daily AI output mention tracking
Utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Briefregular AI content sentiment monitoring
Establish processes for daily or weekly sentiment tracking to monitor brand perception in AI-generated content.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.