Your AEO Assessment: webflow.prod.lesmills.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where webflow.prod.lesmills.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Expand the FAQ section to cover a broader range of user questions, ensuring comprehensive coverage of common inquiries.
Regularly update content to reflect the latest fitness trends and research, maintaining relevance and freshness.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well webflow.prod.lesmills.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
The website provides clear and accessible content with a focus on answering user questions. However, expanding the FAQ section, ensuring regular content updates, and developing in-depth articles will enhance its comprehensiveness and relevance.
Enhance FAQ coverage
Expand the FAQ section to cover a broader range of user questions, ensuring comprehensive coverage of common inquiries.
Update content regularly
Regularly update content to reflect the latest fitness trends and research, maintaining relevance and freshness.
Create in-depth articles
Develop in-depth articles that address clusters of related questions, providing comprehensive insights into fitness topics.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website currently lacks structured data markup, has restrictive indexing directives, and faces performance issues, indicating a low level of technical AEO maturity. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Improve page accessibility and indexability
Ensure all pages are accessible and indexable by search engines by reviewing and updating the robots.txt file and meta tags.
Optimize website performance
Optimize website performance by addressing issues such as slow load times and broken links.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Les Mills demonstrates strong authority in the fitness industry with high coverage and positive sentiment in top sites, accurate third-party references, and engaging content. To reach the highest maturity level, enhancing digital PR, updating third-party references, and publishing original research are recommended.
Boost digital PR
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications.
Update third-party references
Regularly monitor and update third-party references like Wikipedia to ensure accuracy.
Publish original research
Develop and promote original research reports to establish thought leadership.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools, indicating a basic level of analytics implementation. Advancing to the next maturity level involves implementing systematic tracking of LLM traffic, mentions, and sentiment, as well as monitoring AI mentions and sentiment, and tracking conversion rates for LLM traffic.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment using tools like Scrunch, Profound, SEMrush, or Ahrefs.
Monitor AI mentions and sentiment
If not already in place (we cannot tell from the outside), establish daily or weekly monitoring of brand mentions in AI outputs, focusing on inclusion, citation, prominence, and sentiment.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.