Your AEO Assessment: well.company
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where well.company can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance the FAQ section to cover a broader range of user inquiries, ensuring all common questions are addressed.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates.
What your AEO Assessment covers
Your personalized AEO assessment measures how well well.company is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
WELL Health Technologies' website demonstrates a foundational approach to content, with some user questions addressed in the FAQ section. However, to advance in AEO maturity, the site should implement a comprehensive content strategy, expand FAQ coverage, and ensure consistent readability across all pages.
Implement comprehensive content strategy
Develop a comprehensive content strategy that includes regular updates to existing content and the creation of new articles addressing user questions.
Expand FAQ coverage
Enhance the FAQ section to cover a broader range of user inquiries, ensuring all common questions are addressed.
Improve content readability
Ensure all content is written in clear, accessible language, aiming for a Flesch Reading Ease score of 70 or higher.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates foundational technical SEO practices but lacks structured data markup, has issues with meta tags, and contains broken internal links. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize meta titles and descriptions
Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates.
Fix broken internal links
Conduct a comprehensive audit to identify and fix broken links and ensure all internal links are functional.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
WELL Health Technologies demonstrates a solid foundation in digital healthcare authority with notable mentions and content. To advance, focusing on enhancing digital PR, systematic tracking, and thought leadership promotion is recommended.
Boost digital PR
Enhance digital PR efforts to increase mentions in authoritative industry publications.
Track mentions & sentiment
Implement systematic tracking of earned mentions and sentiment across platforms.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the digital healthcare space.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible evidence of web analytics and SEO/AEO tools usage, indicating an ad hoc approach to measurement. Implementing systematic tracking and utilizing appropriate tools can enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.