Your AEO Assessment: wgw.co.nz
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where wgw.co.nz can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance by compressing images, leveraging browser caching, and minimizing CSS and JavaScript files.
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
What your AEO Assessment covers
Your personalized AEO assessment measures how well wgw.co.nz is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Water & Gas Worx demonstrates a solid foundation in content maturity, effectively addressing common customer questions and maintaining readable content. To advance, expanding the FAQ section, enriching blog content, and ensuring regular updates are recommended.
Expand FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Enhance blog content
Create detailed blog posts on plumbing and gasfitting topics to enhance content depth.
Update existing content
Regularly update existing content to maintain relevance and accuracy.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Water & Gas Worx Ltd's website demonstrates foundational technical SEO practices but lacks advanced optimizations like structured data markup and performance enhancements. Addressing these areas will improve search engine visibility and user experience.
Implement structured data markup
Implement structured data markup (e.g., JSON-LD) across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by compressing images, leveraging browser caching, and minimizing CSS and JavaScript files.
Ensure mobile-friendliness
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Water & Gas Worx Ltd demonstrates foundational authority through positive mentions and accurate third-party information. To advance, establishing a Google Knowledge Graph entry, creating a Wikipedia page, and attributing content to specific individuals are recommended.
Claim Google knowledge graph
Claim and optimize a Google Knowledge Graph entry to enhance online presence and credibility.
Create wikipedia page
Develop and maintain a Wikipedia page to provide authoritative information about the company.
Add author bios
Attribute blog posts and content to specific individuals with bios to demonstrate expertise and experience.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools and disclosures related to analytics and AI/LLM usage, indicating an ad hoc approach to presence checking. Implementing systematic tracking and utilizing appropriate tools will enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.