Your AEO Assessment: wiley.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where wiley.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance readability of technical content by simplifying language and structure.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript to improve Core Web Vitals scores.
What your AEO Assessment covers
Your personalized AEO assessment measures how well wiley.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Wiley.com demonstrates a strong commitment to addressing user questions through comprehensive content and FAQs. However, enhancing the readability of technical materials and expanding FAQ coverage could further improve user engagement and information accessibility.
Simplify technical content
Enhance readability of technical content by simplifying language and structure.
Expand faqs
Expand FAQ sections to cover a broader range of user questions.
Create comprehensive content
Develop comprehensive content that addresses clusters of related questions.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a solid technical foundation but lacks structured data markup, has suboptimal page load times, and contains broken links and redirects. Addressing these areas will enhance search engine understanding, user experience, and overall site performance.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Optimize page load times
Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript to improve Core Web Vitals scores.
Fix broken links and redirects
Conduct a comprehensive crawl to identify and fix broken links, redirect chains, and orphan pages to enhance site crawlability and user experience.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Wiley demonstrates strong authority through accurate third-party entries and content attributed to experts. Enhancing visual storytelling and proactive digital PR efforts can further solidify its position as a thought leader.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and engaging content such as infographics, animations, and videos across key pages.
Monitor and correct inaccuracies
Proactively monitor and correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information about the brand.
Increase digital PR efforts
Increase proactive digital PR efforts to secure more positive mentions and citations from authoritative industry sources.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Wiley demonstrates a solid foundation in measurement practices with the use of web analytics tools and targeted marketing activities. To advance to the next maturity level, implementing systematic tracking of LLM traffic, mentions, and sentiment, along with monitoring conversion rates from LLM-sourced traffic, is recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.