Your AEO Assessment: wm.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where wm.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (Schema.org) across the website to enhance search engine understanding and improve rich results.
Conduct a comprehensive technical SEO audit to identify and resolve issues related to crawlability, indexation, and site performance.
Enhance visual storytelling on the website by incorporating more engaging elements such as infographics, animations, and interactive content.
What your AEO Assessment covers
Your personalized AEO assessment measures how well wm.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
WM.com demonstrates a strong commitment to addressing user inquiries with semantically rich content and comprehensive FAQs. To advance to the next maturity level, focusing on developing content clusters, updating all FAQs, and standardizing brand voice will be beneficial.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Update faqs
Ensure all FAQs are up-to-date and cover nearly all targeted questions to improve user experience.
Standardize brand voice
Maintain a consistent brand voice and messaging across all content to strengthen brand identity.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a moderate level of technical SEO maturity, with foundational elements in place but lacking advanced optimizations. Implementing structured data, conducting a comprehensive technical audit, and optimizing page load speeds are recommended to enhance performance and search visibility.
Implement structured data markup
Implement structured data markup (Schema.org) across the website to enhance search engine understanding and improve rich results.
Conduct comprehensive technical SEO audit
Conduct a comprehensive technical SEO audit to identify and resolve issues related to crawlability, indexation, and site performance.
Optimize page load speeds and core web vitals
Optimize page load speeds and address Core Web Vitals to enhance user experience and search engine rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The company demonstrates strong authority through accurate third-party entries and attributed content. Enhancing visual storytelling and publishing original research can further solidify its industry leadership.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more engaging elements such as infographics, animations, and interactive content to better convey thought leadership and industry insights.
Correct inaccuracies on reference sites
Proactively monitor and correct inaccuracies on Wikipedia and other reference sites to ensure all information about the company is up-to-date and well-sourced.
Publish original research reports
Develop and publish original research reports or whitepapers to establish the company as a primary source of industry data and trends, thereby increasing citations and shares.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible evidence of web analytics tools and disclosures related to analytics in its privacy policy. Implementing systematic tracking of LLM traffic and utilizing advanced mention tracking tools would enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.