Your AEO Assessment: workday.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where workday.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize page load times by compressing images and leveraging browser caching to improve user experience and SEO performance.
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to cater to the growing number of mobile users.
What your AEO Assessment covers
Your personalized AEO assessment measures how well workday.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Workday's content effectively addresses related questions with consistent brand messaging and a comprehensive FAQ section. To advance, focus on developing in-depth content covering entire topics, ensure regular updates with visible freshness indicators, and expand the FAQ to cover all user inquiries.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance FAQ coverage
Expand the FAQ section to cover a broader range of user questions comprehensively.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a solid technical foundation with secure connections and organized navigation. However, to advance in AEO maturity, implementing comprehensive schema markup, optimizing page load times, and ensuring mobile-friendliness are recommended.
Implement comprehensive schema markup
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize page load times
Optimize page load times by compressing images and leveraging browser caching to improve user experience and SEO performance.
Ensure mobile-friendliness
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to cater to the growing number of mobile users.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Workday demonstrates strong authority with high coverage and positive sentiment in industry publications, accurate third-party entries, and content attributed to experts. To advance, focus on publishing original research, enhancing visual storytelling, and proactively managing citations.
Publish original research reports
Develop and publish original research reports to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive and engaging content formats.
Manage and update citations
Proactively manage and update citations on authoritative sites to ensure accuracy and completeness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Workday's website lacks visible evidence of web analytics and SEO tools, indicating a basic level of measurement maturity. Enhancing tracking of LLM traffic and mentions could improve insights into AI-driven interactions.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.