Your AEO Assessment: workos.com

Overall AEO Maturity score: 2 out of 5

Your top 3 priorities

Here's where workos.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:

  • Implement structured data markup (schema.org) across the website

  • Optimize website loading speed by compressing images and minimizing resources

  • Ensure mobile-friendliness with responsive design principles

What your AEO Assessment covers

Your personalized AEO assessment measures how well workos.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.

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Content

Content: Build the source AI trusts

We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.

Content Category Score

WorkOS's content effectively addresses clusters of related questions with consistent brand messaging. To advance, enhancing content depth, ensuring regular updates with visible freshness indicators, and expanding the FAQ section are recommended.

Create content clusters

Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.

Implement content freshness

Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.

Enhance FAQ coverage

Expand the FAQ section to cover a broader range of user questions, ensuring clarity and depth in responses.

Question Coverage Percentage

Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.

Explore content management in Webflow

Technical

Technical: Structure wins

We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.

Technical Category Score

WorkOS has established a foundational technical SEO setup but needs to enhance structured data implementation, optimize loading speeds, and improve mobile responsiveness to advance its technical SEO maturity.

Implement structured data markup

Implement structured data markup (schema.org) across the website to enhance search engine understanding and improve rich snippet eligibility.

Optimize website loading speed

Optimize website loading speed by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.

Ensure mobile-friendliness

Ensure mobile-friendliness by adopting responsive design principles and testing across various devices and screen sizes.

Schema Coverage Percentage

Share of pages with schema.org metadata for improved LLM and search engine understanding.

Learn about generating schema in Webflow

Authority

Authority: Earn trust, everywhere

We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.

Authority Category Score

WorkOS demonstrates a solid foundation in authority with content attributed to knowledgeable individuals and engaging visuals. However, to advance, the company should enhance its presence in authoritative industry publications and proactively manage online brand sentiment.

Implement digital PR strategy

Develop a proactive digital PR strategy to increase mentions in authoritative industry publications.

Monitor online mentions

Monitor and manage online mentions and sentiment to maintain a positive brand image.

Publish thought leadership content

Enhance thought leadership by publishing original research and engaging content.

Authority Coverage Percentage

Percent of top 50 industry sites that mention you.

Build pages that command authority

Measurement

Measurement: From rankings to representation

This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.

Measurement Category Score

WorkOS demonstrates a solid foundation in measurement maturity by utilizing various analytics tools and maintaining transparent privacy and cookie policies. To advance further, implementing systematic tracking of LLM traffic and mentions, along with monitoring conversion rates from LLM-sourced traffic, is recommended.

Implement LLM traffic and sentiment tracking

If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.

Establish regular AI mention tracking

If not already in place (we cannot tell from the outside), conduct daily or weekly mention tracking to assess inclusion, citation, and prominence in AI outputs.

Monitor conversion rates from LLM traffic

If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.

Measurement Coverage

Presence of externally visible signs on your website that you are using measurement tools.

Measure LLM-traffic with Webflow Analyze