Your AEO Assessment: www2.mb.bluecross.ca
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where www2.mb.bluecross.ca can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing a broader range of user questions.
Ensure all content is updated regularly, with visible 'last updated' dates to indicate freshness.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well www2.mb.bluecross.ca is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Manitoba Blue Cross's content effectively addresses many user questions with a focus on clarity. To enhance engagement, expanding the FAQ section, ensuring regular content updates, and simplifying complex information are recommended.
Expand FAQ section
Develop a comprehensive FAQ section addressing a broader range of user questions.
Regular content updates
Ensure all content is updated regularly, with visible 'last updated' dates to indicate freshness.
Enhance readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 70.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates basic technical SEO practices but lacks structured data markup, has mobile usability issues, and experiences slow page load times. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Enhance mobile-friendliness
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience on mobile devices.
Optimize page load speeds
Optimize page load speeds by compressing images and leveraging browser caching to improve performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Manitoba Blue Cross has established a solid foundation in the health insurance industry with positive mentions and accurate third-party information. To advance in authority maturity, focusing on enhancing digital PR, developing thought leadership content, and managing online reputation is recommended.
Boost digital PR
Enhance digital PR efforts to increase mentions in authoritative industry publications.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the health insurance sector.
Manage online reputation
Monitor and manage online reputation by addressing negative mentions and promoting positive feedback.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Manitoba Blue Cross utilizes Google Analytics and similar technologies for monitoring website activity, indicating a foundational level of measurement maturity. Advancing to systematic tracking of LLM traffic, mentions, and sentiment would enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Establish regular sentiment monitoring
If not already in place (we cannot tell from the outside), establish daily or weekly sentiment tracking to monitor brand mentions for positive or negative/controversial sentiment.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.