Your AEO Assessment: yello.co
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where yello.co can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance by reducing page load times and improving mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well yello.co is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Yello's content strategy is evolving, with efforts to answer user questions and maintain readability. To advance, focus on creating comprehensive content clusters, regular updates, and diverse question formats.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Expand question formats
Implement a systematic approach to answer a broader range of user questions, including 'what', 'how', and 'why' formats.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Yello's website demonstrates a moderate level of technical maturity, with a functional structure and basic SEO practices in place. However, improvements in structured data implementation, performance optimization, and link integrity are necessary to advance to a higher maturity level.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by reducing page load times and improving mobile responsiveness.
Fix broken links and improve accessibility
Ensure all pages are accessible and free from broken links to improve user experience and SEO.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Yello has established a solid presence in the talent acquisition industry with positive online sentiment and mentions on authoritative sites. To advance in AEO maturity, focusing on proactive digital PR, developing thought leadership content, and actively managing online sentiment are recommended.
Boost digital PR
Enhance proactive digital PR efforts to increase mentions on authoritative industry sites.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the talent acquisition space.
Manage online sentiment
Monitor and manage online mentions and sentiment to maintain a positive brand image.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Yello.co demonstrates a solid foundation in measurement practices by utilizing tools like Google Analytics and engaging in interest-based advertising. To advance to the next maturity level, implementing systematic tracking of LLM traffic, mentions, and sentiment, along with monitoring conversion rates tied to revenue, is recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.