Your AEO Assessment: yoti.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where yoti.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common user questions.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance by improving page load times and ensuring mobile responsiveness to enhance user experience.
What your AEO Assessment covers
Your personalized AEO assessment measures how well yoti.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Yoti's content strategy is progressing, with some user-focused material and regular updates. To advance, enhancing the FAQ section and publishing in-depth blog posts on digital identity topics are recommended.
Expand FAQ section
Develop a comprehensive FAQ section addressing common user questions.
Publish in-depth blog posts
Create in-depth blog posts that explore topics related to digital identity and security.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Yoti's website demonstrates a solid technical foundation but requires enhancements in structured data implementation, performance optimization, and regular technical audits to advance its AEO maturity.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness to enhance user experience.
Conduct regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Yoti demonstrates strong authority in the digital identity sector, with consistent citations and a recognized Knowledge Panel. Enhancing visual storytelling and proactively managing authoritative citations can further solidify its leadership position.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and infographics across key pages.
Manage authoritative citations
Proactively manage and update citations on authoritative sites to ensure accurate and current information.
Publish original research
Develop and publish original research reports to establish thought leadership in the digital identity space.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Yoti demonstrates a solid foundation in measurement maturity with the implementation of web analytics tools and privacy disclosures. Advancing to the next level involves systematic tracking of LLM traffic, mentions, sentiment, and conversion rates to further enhance measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.