Your AEO Assessment: zettle.com.au
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where zettle.com.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates.
Expand content to cover a broader range of user questions, including detailed guides and FAQs.
What your AEO Assessment covers
Your personalized AEO assessment measures how well zettle.com.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Zettle's content addresses some user questions with guides and FAQs, but there's room to expand coverage, ensure regular updates, and improve readability to enhance user engagement and SEO performance.
Expand content coverage
Expand content to cover a broader range of user questions, including detailed guides and FAQs.
Regular content updates
Ensure all content is regularly updated, with visible 'last updated' dates to indicate freshness.
Improve readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 70.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website currently exhibits foundational technical SEO issues, including the absence of structured data, inconsistent meta information, and slow page load times. Addressing these areas will significantly enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup across all pages to enhance search engine understanding and visibility.
Optimize meta titles and descriptions
Ensure all pages have unique and descriptive meta titles and descriptions to improve click-through rates.
Enhance page load speeds
Improve page load speeds by optimizing images and leveraging browser caching.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Zettle demonstrates moderate authority in the legal services industry with positive brand perception and attributed content. To advance, enhancing digital PR efforts, managing online mentions, and improving visual storytelling are recommended.
Implement digital PR strategy
Develop a proactive digital PR strategy to increase mentions in authoritative industry publications.
Manage online mentions
Monitor and manage online mentions and sentiment to maintain a positive brand image.
Enhance visual storytelling
Enhance visual storytelling on the website through engaging infographics and videos.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Zettle.com.au currently shows no visible evidence of implementing web analytics or SEO tools, indicating a basic level of measurement maturity. Enhancing tracking capabilities and utilizing specialized tools could significantly improve their measurement practices.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO tools for AI mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.