Your AEO Assessment: zillowgroup.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where zillowgroup.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Expand the FAQ section to cover a broader range of user questions comprehensively.
Conduct periodic technical SEO audits to identify and rectify any emerging issues, ensuring optimal site performance.
What your AEO Assessment covers
Your personalized AEO assessment measures how well zillowgroup.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Zillow Group's content effectively addresses clusters of related questions with clear, accessible language. To advance in AEO maturity, enhancing content freshness indicators and expanding FAQ coverage are recommended.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance FAQ coverage
Expand the FAQ section to cover a broader range of user questions comprehensively.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Zillow demonstrates a high level of technical SEO maturity, effectively utilizing structured data and managing dynamic content. Continued vigilance in monitoring and updating technical SEO practices will ensure sustained excellence.
Maintain structured data compliance
Regularly monitor and update structured data to align with evolving search engine guidelines and enhance rich snippets.
Expand schema implementation
Implement advanced schema types, such as 'PropertyListing' and 'LocalBusiness,' to provide comprehensive metadata for search engines.
Perform regular SEO audits
Conduct periodic technical SEO audits to identify and rectify any emerging issues, ensuring optimal site performance.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Zillow demonstrates strong authority with attributed content, engaging visuals, and consistent industry citations. To advance, enhancing visual storytelling, correcting reference inaccuracies, and boosting digital PR efforts are recommended.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive elements and high-quality visuals across the website.
Correct reference inaccuracies
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information.
Boost digital PR efforts
Increase proactive digital PR efforts to secure more authoritative mentions and citations in industry publications.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Zillow Group's website lacks visible evidence of web analytics tools and disclosures related to analytics or AI/LLM usage, indicating an ad hoc approach to measurement. Implementing systematic tracking and utilizing SEO and AEO tools would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.