As organizations across the globe race to keep up with market shifts, changes in consumer behavior, rising expectations, and most importantly — their competition — innovation has never been more critical. Tried-and-true methods are no longer enough to deliver best-in-class experiences to customers. Developing a strong foundation to build upon is key, and reimagining what’s possible tomorrow is what future proofs the organizations of today.

As the central channel for connecting with potential and existing customers, and the showcase  for your brand, products, solutions, and services — websites have evolved into mission-critical assets for digital experience delivery. In turn, how designers, developers, and marketers come together to continuously innovate has now become top of mind for today’s design and marketing leaders. 

One of the fundamental focuses for modern teams is ensuring their website is not only powerful,  but scalable. Design systems are critical to making this a reality, as they enable not just scale, but also agility and efficiency. And as design systems have undoubtedly evolved over the last few decades, we are once again witnessing a new era of building, designing, and development, catalyzed by emerging technology and innovative marketing strategies. 

In this ebook, we’ve harnessed the insights of design systems experts, pioneers, and builders to explore their key benefits and challenges and discuss why design systems haven't been easier to build and scale for much of the last decade. We also dive into how to effectively leverage design systems in enterprise organizations, how emerging technology will shape the future of design systems, and how today’s leaders are thinking about scaling design systems within their organizations.

Featured experts:

• Brad Frost, Author of Atomic Design
• Diana Mounter, Head of Design, Github
• Dan Mall, Founder, Design System University
• Jon “Q” Quach, Staff Frontend Engineer, Webflow