Launched in November 2022, the AI chatbot quickly rose to popularity for its shockingly articulate answers to complicated questions. In addition to the relatively positive response towards the AI tool, the release of ChatGPT has also raised an important question regarding the future of work:

Will AI replace humans?

The resounding consensus is that while AI can streamline some workflows, it’s not a replacement for the inherently human traits that contribute to strategic thinking and creativity. That said, AI tools can be a huge time saver for busy marketers who are tasked with multiple priorities and initiatives to hit their key objectives. Leveraging AI to automate portions of the day-to-day workload can free up time and headspace for more strategic projects. Consider this your green light to start using ChatGPT to elevate your conversion rate optimization (CRO) strategy. 

To get you started, we’ve put together a list of 5 ChatGPT prompts for conversion rate optimization to make planning website experiments easier. We’ve even included a prompt for folks who might be looking to expand their conversion rate optimization teams. 

Let’s dig in.

Kickstart your next experiment

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Generating new website experimentation ideas can take up a significant portion of time. If you’re feeling stuck, try turning to ChatGPT for help. Ask the AI to act as a conversion rate optimization expert, and provide enough context about your brand to ensure that the experimentation ideas the chatbot generates are relevant to your company and goals.

If those responses don’t cut it, here are some additional website personalization examples to kick off your brainstorm session.

Get inspiration for goal setting

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Ask ChatGPT to generate top line goal ideas for your brand. While it’s not recommended to rely solely on AI to build your strategy, and you probably have a good idea of the basics around optimizing conversions already, the responses might spark some inspiration. Even if none of the suggestions make it to your final strategy deck, they might prompt some healthy discussion for your team’s planning sessions to align on priorities.

Optimize landing pages

Landing page optimization is a foundational element of CRO programs. If you’re looking for some fresh ideas on how to breathe new life into your landing pages for your account-based marketing (ABM) program, see what ChatGPT has to say.

Write interview questions

Depending on where conversion rate optimization sits in your organization’s structure, as a marketer, you might be tasked with interviewing candidates for an open role. Ask ChatGPT to generate some thought-provoking questions specific to the role to guide a productive conversation.

Get copywriting inspiration

A huge blocker for marketers running testing programs is simply coming up with multiple copy variations for an experiment. When you’ve run out of ideas for new headline and CTA combinations, a tool like ChatGPT can be a huge help in serving up additional inspiration. While not every suggestion it provides will be a winner, the responses will give you inspiration for some new combinations you probably hadn’t thought of yet. This can help you beat writer’s block so you can move on to other priorities.

Power all aspects of your marketing with AI

At Webflow, our approach to AI is rooted in empowering you to move faster and focus on work that requires a human touch. Understanding how AI can power website personalization and streamline day-to-day work loads allows marketers to move even faster to create, optimize, and scale web experiences that get results. 

‍To learn more about creating a highly personalized website experience for your customers and prospects — and leveraging AI to do so — get in touch with our team today.