A social media manager portfolio uses real-world campaigns and social proof to showcase how your creative approach makes an impact. On this site, potential clients and employers get to see your skills in action, which opens the doors to higher-profile projects and career opportunities.

Read on to learn what to include in your portfolio and draw inspiration from different social media manager portfolio examples.

Essential elements to include in a social media portfolio

A well-crafted portfolio highlights your skills, personality, and methodology. Here are some elements to consider when building a social media portfolio:

• Technical know-how — Start with a brief overview of your key strengths, services, and skills. This section gives site visitors a quick snapshot of what you bring to the table and how you stack up against others.
• Testimonials — Adding testimonials builds credibility and showcases the quality of your work from a client's perspective. Honest feedback from real people reassures potential clients that you deliver on your promises.
• About you — This section provides a glimpse of your personality, professional journey, and work style. A brief but engaging bio humanizes your personal brand and helps clients connect with you on a deeper level. 
• High-quality pictures — Headshots, branded graphics, and project images create a polished look for your portfolio. This professional imagery reflects your attention to detail, which is essential as a social media manager.
• Your experience — A resume is a quick way for clients and employers to familiarize themselves with your background. Effective career overviews should highlight your relevant roles, responsibilities, and accomplishments so readers can see if your skills match their needs. If you’re a recent graduate, focus on your educational career to show how it’s prepared you for the workforce.
• Contact information — Include your preferred contact methods — email, LinkedIn, or a contact form — throughout your website. This makes it simple for interested parties to reach you.
• Case studies and campaigns — These projects are your portfolio's main event, showing your strategies and results in action. Use case studies to outline the challenge of each campaign, your approach, and the outcome. This shows how your skill set and working style translate to the real world.
• Copywriting samples — Successful social media profiles hinge on effective messaging, so showcase examples of your copywriting to highlight your voice, creativity, and adaptability. Including a range of samples will demonstrate your versatility across social media platforms and styles.
• Graphic design projects — Social media is a visual-first platform, so if you have any experience with creating graphic designs, share a few examples in your portfolio. This demonstrates you can create both the strategy and visuals that drive a profile's engagement.

7 creative social media portfolio website examples to inspire you

From freelance to agency level, here are seven online portfolios with modern design elements and effective messaging.

1. Mark Baroth

Mark Baroth's portfolio, designed by Casey Lewis, has a minimalistic layout to keep readers’ focus on Mark’s expertise. The bold introductory statement, “Award-winning social media marketing,” immediately establishes his credibility. The site also includes prominent logos of his most well-known clients, like Netflix, Gatorade, and eBay.

The website has detailed case studies and a dedicated services section so readers gain a clear understanding of Mark’s talents. The about section is personable yet concise, giving potential clients a quick glimpse into his story and skill set. Mark's creator portfolio balances professionalism and personality, making it a compelling social media manager pitch.

2. Molly Stubbs

Devin Fountain designed this clonable social media portfolio template. Molly Stubbs' website has a vibrant color palette that immediately creates a whimsical tone. The pink background pairs with the funky font and playful iconography to create an inviting homepage. And the header text, "Hi there, I'm Molly," uses casual language to support this approachable feel.

Readers will find this lighthearted style throughout — for instance, the contact page has the humorous message, "This is all there is. Were you expecting more? It's okay, me too." And in the about section, hovering over an image of Molly and her dog makes text appear above the pup that reads, “Ur so cute!”

Even though the site emphasizes personality, it still offers case studies to show off Molly’s expertise across a range of social media content. For example, her past work section includes links to published blog posts, use case landing pages, and social posts. Combining these accomplishments with her page’s personality shows readers that Molly is a fun and effective marketing writer.

3. Kassie Jo Stumo

Kassie Jo designed her own portfolio. She added a rustic wood background with items like a laptop, camera, and phone surrounding the "KJ Digital" branding. Subtly highlighting these essential tools for a social media manager adds a touch of personality to the page without being overwhelming.

The about section introduces Kassie Jo's experience in marketing and creative pursuits, helping potential clients understand her values and approach. She organized the education and experience sections chronologically, making it easy to track her skill development and relevant roles in the industry. Each job’s timelines and detailed descriptions show her structured approach to social media work.

4. Glow

Michael Tovmach designed Glow's social media marketing portfolio. It’s vibrant yet minimalistic, with messaging focused on getting results. The bold tagline, "Glow Your Brand, Blow Up Your Success!" hooks visitors while emphasizing their commitment to driving impactful growth for clients. And key metrics like "200M+ Followers Engaged" and "95% Retention Rate" show real-world results that demonstrate Glow's reliability as an agency.

The page outlines Glow’s four-step process — Discovery, Strategy, Implementation, and Optimization — showing a structured approach to social media success. To highlight this strategy in action, the last few sections list testimonials and case studies. 

5. Rachel Liles

Rachel Liles' portfolio website, built by Merritt Franzmann, greets visitors with a welcoming image of Rachel and a bolded introduction reading, "Hello, I'm Rachel Liles." Moving the cursor around triggers the surrounding circles to hover to create an interactive animation. These elements work together to create an inviting homepage that invites visitors to explore.

In the about section, Rachel highlights her commitment to faith and creativity. And the experience section backs these claims up by showcasing her dedication to faith-based nonprofits. Each role is detailed, explaining Rachel's impact on fundraising, social media, and organizational branding. The page ends with her portfolio, which gives prospective clients and employers insight into Rachel’s writing style.

6. Rad Virtual Solutions

Rad Virtual Solutions’ website, designed by Ivanska Carrillo, opens with a friendly picture and text that introduces Rosalia as a virtual assistant (VA) and social media manager. A header to her right reads, “Don’t you just love when it’s all done?” which immediately establishes her commitment to efficiency and independence.

Messages like “Hand it over” and “Have more time” further emphasize that she’ll handle her client's every need. This messaging makes it seem like working with Rosalia will be a simple experience, and the site’s modern, minimalist appearance mirrors this tone. 

To add credibility to these claims, testimonials and five-star ratings explain Rosalia's skills as a capable social media manager and VA. Expandable plus buttons encourage visitors to explore Rosalia’s services without cluttering the layout or overwhelming the reader. 

7. Get Social with Leda Sanchez

Ivanska Carrillo also designed Get Social with Leda Sanchez’s portfolio, and it’s an excellent example of a content creator’s website. It stresses the importance of connecting with audiences by using headers like “Buying followers is not only inauthentic, but ineffective” and “Imagine having a community of fans.” Right away, this tells visitors that Leda prioritizes genuine, long-lasting engagement over superficial follower growth.

To show how she’ll accomplish this goal, Leda’s services pages explain the contents of each available package. Since she uses defined headers and lists, visitors can quickly review Leda’s offerings to see if they’re the right fit.

The site also offers free or low-cost resources like eBooks, templates, and a podcast to give visitors as much valuable content as possible. 

Create a marketing portfolio that converts with Webflow

Building a social media marketing portfolio is about showing your unique skill set, creativity, and results to capture attention. 

With Webflow, you have visual-first design tools to create a standout portfolio highlighting your work and telling your story. Our marketplace offers various templates to help you get started. And if you’d rather focus on other parts of growing your business, reach out to one of our Certified Webflow Partners to build a profile you’ll love. 

Get started with Webflow to bring your brand to life and make a lasting impression.