The B2B content playbook for AEO

The Answer Engine is Webflow's Ask Me Anything series on Answer Engine Optimization — real questions, answered live by the people closest to what's actually working.

Gaetano DiNardi is a B2B marketing advisor with deep experience scaling demand generation and content programs at high-growth SaaS companies. His point of view: ranking first in traditional search no longer guarantees you show up in LLM answers, and most B2B content strategies aren't built for how AI discovery actually works.

In this session, you'll hear what it takes for B2B content to earn visibility in AI search, which investments are holding their value, and how to make the internal case for shifting your strategy.

Watch the AMA to learn from a B2B marketing strategist with direct experience navigating content strategy through AI search.