Apico

How to integrate Apico with Webflow

Integrating Apico with Webflow automates content publishing, routes form submissions to business tools, and synchronizes data across platforms. This eliminates manual data transfer between systems and reduces errors when managing content across multiple platforms. Teams can automatically send leads from Webflow forms to HubSpot or sync CMS content with Notion without copying data manually.

Apico connects through the Webflow Apps Marketplace using OAuth 2.0 authentication or through direct API integration for development teams. The marketplace app provides OAuth-based access to your Webflow CMS, forms, and publishing capabilities. For technical teams building custom integrations, Apico provides limited REST API endpoints focused on Google Sheets operations.

Use the Apico marketplace app

The Apico marketplace app connects your Webflow account through OAuth 2.0 authorization, giving Apico access to your CMS collections, forms, assets, and publishing capabilities. Once authorized, you build automated workflows within Apico's platform that trigger when specific events occur in Webflow or on external services. The app handles OAuth implementation without requiring manual credential configuration.

After installing the app, you configure integrations through Apico's platform to connect Webflow with external services. Apico does not provide embed codes or widgets for Webflow sites. All integration happens through backend API implementation. The platform exposes limited REST endpoints focused on Google Sheets operations. Contact Apico support for detailed implementation guidance since public documentation for post-installation setup steps and workflow configuration is not available.

Apico enables these capabilities through OAuth access:

• CMS collection management to access Webflow CMS collections through API endpoints
• Form submission access to retrieve Webflow form data through API integration
• Asset management to manage Webflow assets programmatically
• Site publishing to trigger Webflow site publishes through API calls
• Page data access to retrieve Webflow page metadata through API endpoints

When authorizing Apico to access your Webflow account, the integration requires broad API permissions including read/write access to assets, CMS data, forms, pages, site data, publishing, and activity logs. Review these permissions before completing the OAuth authorization to ensure they align with your security requirements.

Note: Apico's own REST API endpoints are limited and focused on Google Sheets operations. The platform does not provide formal API documentation portals, OpenAPI specifications, or SDK libraries.

Build with Webflow and Apico APIs

For development teams with technical expertise, Apico provides limited REST API endpoints focused on Google Sheets operations. Apico offers OAuth-based Webflow integration but does not provide extensive programmatic access to Webflow's full API infrastructure through Apico-specific endpoints. This approach requires backend development expertise since Apico offers no embed codes, JavaScript widgets, or iframe embeds for Webflow sites. Developers seeking full Webflow API access should note that Apico functions primarily as an integration layer for connecting Webflow to services like Google Sheets rather than providing extensive custom integration capabilities.

Apico exposes four endpoints focused on Google Sheets operations that require OAuth authentication specifically for Google Sheets access:

• GET requests for retrieving spreadsheet metadata and data ranges using endpoints like https://api.apico.app/v1/{accountId}/{spreadsheetId} and https://api.apico.app/v1/{accountId}/{spreadsheetId}/values/{SheetName!Range}
• POST requests for appending data to sheets and creating new spreadsheets using endpoints like https://api.apico.app/v1/{accountId}/{spreadsheetId}/values/{SheetName!Range}:append and https://api.apico.app/v1/{accountId}/spreadsheets

Apico functions as a no-code API development and automation suite that creates an integration layer between Webflow and third-party services rather than serving as a developer platform with extensive SDKs or programmatic endpoint coverage. The platform provides limited REST API access focused on Google Sheets operations and relies on OAuth-based connections to integrate with external services.

Key architectural considerations

Apico functions primarily as a no-code backend platform that provides limited REST API access for specific operations, particularly Google Sheets integration. For direct Webflow API access through Apico, reference Webflow's REST API documentation, which details authentication, response formats, and error handling for working with Webflow data through any integration layer.

Rate limiting is governed by Webflow's published constraints of 60-120 requests per minute depending on your plan tier, with a strict limit of 1 successful publish per minute per site. The Webflow Rate Limits documentation notes these constraints impact synchronization use cases and require eventual consistency patterns rather than immediate updates. Community reports indicate effective limits may be 20-30% lower than documented due to Webflow's bucketing implementation. Additionally, Apico's platform-layer rate limiting policies remain undocumented.

Webhook limitations

Apico does not emit webhook events about its own operations. The platform functions as an API integration layer that connects to external services' APIs rather than emitting webhook events. Applications requiring event-driven patterns must implement polling or rely on external services' webhook capabilities.

However, Webflow does support webhooks for form_submission, cms_item_changed, site_publish, and ecommerce_order_changed events. Other integration tools can use these Webflow webhooks for event-driven patterns. Apico's architecture uses polling rather than webhooks, which limits certain integration patterns.

API documentation gaps

Standard developer resources including detailed endpoint references, OpenAPI specifications, SDK libraries, and dedicated documentation portals do not exist. Teams planning production integrations should contact Apico support directly for technical specifications and implementation guidance.

What you can build

Integrating Apico with Webflow enables automated workflows for CMS content management, form submission routing, and data synchronization.

• Lead capture automation: Create automated workflows connecting Webflow form submissions to HubSpot CRM through Apico's API integration platform for capturing leads and syncing them to your sales pipeline
• Content distribution systems: Sync published blog posts from Webflow CMS to other applications and services through API integration for coordinating multi-channel distribution from a centralized workspace
• Team notifications: Send notifications to Slack when form submissions occur for faster response to enterprise demo requests or critical support inquiries
• Data aggregation to Google Sheets: Automate form submissions, CMS updates, and site data transfer from Webflow sites to Google Sheets for portfolio management and cross-site reporting using Apico's REST API endpoints with server-side code