Arvow

How to integrate Arvow with Webflow

Publishing blog content at scale requires hiring writers for each article or manually creating content through Webflow's CMS interface. Both approaches limit publishing velocity. Arvow generates complete articles with HTML formatting, images, and SEO metadata, then publishes them directly to Webflow CMS collections as native items.

You can connect Arvow with your Webflow site by building custom integrations using the Arvow and Webflow APIs. The marketplace app handles authentication through Webflow site tokens, CMS collection field mapping, and automated publishing workflows directly from the Arvow dashboard. API integration enables form-triggered content generation via Webflow form webhooks or automated publishing pipelines triggered by Arvow's webhook events.

Build with Webflow and Arvow APIs

Both platforms provide REST APIs that enable custom integration workflows beyond the marketplace app's capabilities. Use this approach when you need form-triggered content generation (website visitors request content via Webflow forms), custom approval workflows with version control, or real-time publishing pipelines with webhook-driven automation. The marketplace app handles standard blog publishing; the API handles conditional logic, multi-step workflows, and integration with external systems.

Connect Arvow's generation engine to Webflow's CMS through the Arvow API and Webflow Data API, enabling webhook-driven triggers and batch operations across multiple sites. Note that Arvow webhooks require a Business plan or higher subscription.

Common integration patterns include:

• Form-triggered content generation - Website visitors submit content requests via Webflow forms; webhooks trigger Arvow batch creation, generated articles publish automatically to specified collections
• Custom approval workflows - Create articles as drafts using Webflow's CMS API, route through approval systems, publish via Webflow's collection item publish endpoint
• Real-time publishing pipelines - Configure Arvow webhooks to POST content on generation completion; middleware validates requests with X-SECRET header verification and calls Webflow CMS APIs to create and publish items
• Dynamic SEO metadata management - Map Arvow's optimized meta titles and descriptions to Webflow's SEO fields through CMS collection item updates

Set up a Arvow publication_created webhook that fires when article generation completes. Your middleware receives the webhook payload (includes title, HTML content, meta description, featured image URL), validates the X-SECRET header, then calls the Webflow CMS collection items endpoint to create the CMS item. Follow with a publish call to the Webflow publish items endpoint to make content live. Important: Arvow webhooks do not retry if they fail, so implement error handling and monitoring on your receiving endpoint to catch failed deliveries.

The Arvow webhook payload includes these fields for CMS mapping:

{
 "id": "article_id",
 "title": "Article Title",
 "content": "<p>HTML content</p>",
 "content_markdown": "Markdown content",
 "tags": ["tag1", "tag2"],
 "thumbnail": "<https://cdn.arvow.com/image.jpg>",
 "thumbnail_alt_text": "Alt text for accessibility",
 "metadescription": "SEO description",
 "keyword_seed": "target_keyword",
 "language_code": "en",
 "campaign_id": "campaign_123",
 "campaign_name": "Campaign Name",
 "batch_id": "batch_456"
}



Map these to Webflow collection fields: title maps to the name field (required), content maps to rich text field, metadescription maps to _meta-description, thumbnail maps to image field. The name field in Webflow auto-generates slugs and serves as the primary identifier for collection items. Rich text fields accept HTML directly. Code blocks are not supported via the Webflow API and will be stripped from content, so any AI-generated code snippets will not appear in published articles.

What you can build

Integrating Arvow with Webflow enables automated content systems that generate, optimize, and publish SEO-focused articles without manual CMS updates.

• Agency content operations: Connect multiple client Webflow sites to one Arvow account, generate targeted articles based on keyword strategies, publish automatically with customizable brand voice and formatting
• E-commerce blog automation: Generate product-related content, buying guides, and category pages that drive organic search traffic to Webflow Commerce sites
• Video content libraries: Upload YouTube videos or course content, convert them to searchable blog posts with proper formatting and SEO optimization, expand discoverability beyond video platforms by publishing written versions to Webflow-hosted blogs automatically
• Local business content engines: Service businesses (law firms, contractors, consultants) generate location-specific content and service pages that target local searches, maintain fresh content for local SEO rankings through scheduled, automated publishing

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