EX.CO

How to integrate EX.CO with Webflow

Connect EX.CO's video platform to your Webflow site to add interactive video experiences, boost user engagement, and unlock new revenue streams. Choose from simple embed methods for quick setup or API integration for advanced customization and automation.

The API approach gives you programmatic control over video content, playlists, and analytics — enabling dynamic content updates, automated workflows, and deeper CMS integration that basic embeds can't provide.

Native features, direct embeds and widgets

Add EX.CO video players and interactive content to your Webflow pages using embed codes. This method works immediately without technical setup.

EX.CO provides embed codes for all video players and interactive experiences. Simply copy the JavaScript or iframe code from your EX.CO dashboard and paste it into Webflow's Embed element. Your videos display instantly on published pages with full functionality including autoplay, playlists, and monetization.

• Add video players to any page using the Embed element
• Enable vertical video formats that drive 17% more engagement than horizontal players
• Monetize content with built-in ad serving and yield optimization
• Access premium video content from EX.CO's marketplace when you don't have original videos

Place embed codes in Webflow's Custom Code areas for site-wide video features. Add scripts to Settings > Custom Code to enable video recommendations across all pages or implement global analytics tracking.

Build with Webflow and EX.CO API

Create advanced integrations using both platforms' APIs for automated content management, dynamic video delivery, and real-time analytics sync.

Connect EX.CO's video management capabilities with Webflow's CMS to build sophisticated publishing workflows. The API integration enables automatic video updates, personalized content delivery based on user behavior, and seamless synchronization between your video library and website content.

• Sync video content using the CMS API with EX.CO's /videos endpoints
• Automate playlist creation through /playlists/smart for tag-based content curation
• Track engagement metrics via /analytics endpoints to optimize content strategy
• Update video players dynamically using /players/settings for A/B testing

Managing video content programmatically

Upload, update, and organize videos through API calls while maintaining your Webflow content structure.

Create automated workflows that publish new videos to specific Webflow collections when uploaded to EX.CO. Use webhooks to trigger content updates, ensuring your site always displays the latest video content without manual intervention. Map video metadata to Webflow CMS fields for consistent content organization.

• Create collection fields for video data using POST /collections/{collection_id}/fields
• Store embed codes in CMS items for dynamic video placement
• Trigger updates when videos change using EX.CO webhooks

Building interactive experiences

Combine EX.CO's recommendation engine with Webflow's dynamic content capabilities for personalized user experiences.

Implement smart video recommendations based on article content, user preferences, or browsing history. Create interactive video hubs that automatically update with relevant content. Build custom video galleries that respond to user interactions and CMS data.

• Generate contextual recommendations using AI-driven content matching
• Display personalized playlists based on user segments
• Create video-first landing pages with dynamic content loading

What you can build

Integrating EX.CO with Webflow unlocks powerful video-driven experiences for publishers, marketers, and content creators.

• Publisher video hubs: Build news sites with AI-recommended videos that increase dwell time by 49%, like major media groups using contextual video matching
• Monetized content portals: Create video-rich blogs that generate twice the RPM of legacy platforms through integrated ad optimization
• Interactive learning platforms: Design educational sites with video lessons, knowledge checks, and progress tracking embedded directly in course pages
• Product showcase galleries: Develop e-commerce experiences with shoppable video content and product demonstrations that boost conversion rates